Don't Hug Me I'm Scared

Two years and almost 12 million views later I finally see this. It's trippy and scary and I need a hug.

Ban the Box - Second Chance

I really like this campaign by Leo Burnett, which uses a YouTube ad to show how ex-offenders are so easily skipped over by employers and recruiters. Everyone - surely that's literally - skips the ads on YouTube, and perhaps the same can be said for ex-cons when they try to seek employment.

Hugh Todd, creative at Leo Burnett says, "With the subject of ex-offenders being such a contentious issue, we wanted to create a thought-provoking idea. Something that would make people re-assess how they feel towards ex-offenders. Using and subverting the ‘skip ad’ button gave us the perfect opportunity to do this."

Check out the ad over at Business in the Community.

UN Women

Simple and clever campaign for UN Women by Ogilvy. Just for the heck of it I've included the results I get (all results really being personal) when Googling the male version.

I think the 'men need to' first result is rather good.