NordicBet

I spent the weekend in Malmö, Sweden and saw this ad on TV. I think it's super. Simple, personal and somehow a little inspiring. 

The final text reads, "What do you do to win?"

Waterloo Gin

I love these print ads for Waterloo Gin from (aptly named) Proof Advertising. Copenhagen has had a scorching weekend. I can only hope it's a taster of what summer will bring. Although I doubt it. I'll also probably be drinking more Pimms than gin, but there you go.

PRADA - A Therapy

I'm never sure of these shorts for fashion houses and, well, pretty much anything to be honest, but I like this quite a lot. Possibly because I'm a huge fan of Helena Bonham Carter, and Ben Kingsley isn't exactly crap either. Oh, and then of course there's Roman Polanski (although he does creep me out a bit), but also because it's all rather tongue-in-cheek.