I like these interactive catalogue things that seem to be all the rage (or something vaguely close). This one is from IKEA Russia, by Instinct. Similar to the Only catalogue from a while ago, you can pause the video, run your mouse over something you fancy, and get the details.
You can choose from 5 different scenarios, like birthday, and date, and then jump into one of the characters, a lá Being John Malkovich, and then look at stuff.
In Denmark, where I am, English swear words don't really carry the same weight. People use just about any word, at any time, on any medium. It's a little weird, even now after I've been here about 10 years. I just can't get my head around hearing a DJ say 'fuck' at 10am on national radio.
Over in neighbouring Germany, Unilever have decided to incorporate the dreaded f-word into an ad campaign. I mean, why not? Fuck the Diet is the slogan for a campaign for Du darfst, a range of healthy products. I suppose they're aiming for impact and that is what they've got. However, the Germans don't seem quite as nonchalant about the word and the campaign has drawn a great deal of complaints.
It's on TV, Du darfst's website, Ogilvy's website, their Facebook page (well, here it's F***, because then, well, who knows what it says), and you can even download a badge with 'Fuck the diet' on it. You know, for kids. I wonder how Danes would have reacted? Christ, imagine the Brits!
The story behind this short film for Nike is that YouTube film maker, Casey Neistat, took Nike's budget and blew it. Well, at least he took the (undisclosed) budget to make a film around the idea of #makeitcount, and then travelled around the world until the dosh ran out. The film was then edited into this pretty cool short. However, if you ask me he did make a film around the idea of #makeitcount so everyone's a winner.
