McDonalds' Fishbowl

Not entirely sure what I make of this, but it definitely caught my eye.

Lucozade Go AR

Old skool favourite Lucozade have wrangled Tinie Tempah and Plan B to promote the weirdly watery orange sports drink, adding (hopefully) a bit of their coolness to the drink. It's a pretty imaginative campaign.

My main gripe with this is really the same as the one I often have with QR codes - ultimately you're just directing users to a website. However, it is an effective call to action - how many hits would the site get (or how many views would the videos get) if there was no AR? I'd really like to see some stats from this once it's been running for while to see how many are actually using it.  

Rebranding Girls. With Pink.

Following an interesting article on Fast Company, The Case for Girls, discussing how, generally, people would rather a baby boy over a baby girl (I'd rather a girl, personally), Fast Company asked several of the most creative ad agencies in the world to rebrand girls. Some are good, some aren't so, and to be honest, it's really quite hard to believe that this was as good as they got (OK, OK, so the job probably didn't pay, and they had limited time).

Don't get me started on all the pink. Are we still really doing that? Do they not remember Della? It's depressing, and what's even more depressing is that the first ad with big, fat pink letters, is by Shout, part of She Says, 'a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women'! Pink? Really? Eh...

The Facebook page, Accidental Daughters, is real, in case you wondered. I like this one. 

This mess of pinkness is also from She Shout. It's depressing.

This is another interesting one, veering away from the dreaded pink-wash. They also have a fully-functional website - www.dontdissdaughters.com.