I always get a bit jealous of men around November because of Movember. I want to be able to grow a nice tache and sport it proudly down the pub, supermarket, and train station. I'd fiddle with the ends constantly (if I had one with pointy ends). However, being of the fine haired variety, my tache would probably be rather pathetic. Regardless of that, being a female of the species means that I will have to make do with writing my bra size or some other crap in my Facebook status.
The Old Spice ads are great. They're original, funny and made everyone on the internet get very excited. I believe they even impacted the bottom line, which is quite a feat all things considered. Anyway. This morning I saw the new ad from Johnnie Walker, which immediately seemed more than a tad familar.
Just me?
Old Spice (Wieden + Kennedy) were on to a good thing, and Johnnie Walker knew it. There's no shame in borrowing an idea and making it your own (after all, everything's a remix, right?), but borrowing a global viral phenomenon, slapping a different brand on it, and throwing in your own catchy line (leverage, portfolio, fiduciary) just to make it completely different, well, I can't say it's the best idea. Then again. I could easily be wrong.
Another freaky campaign, Take This Lollypop has emerged. Although it's similar to Notruf Deutschland, Take This Lollypop isn't about a new film (as far as I can tell) but instead aims to show you how open your Facebook profile is. I know mine is pretty open - I share my updates and my photos (although I've stopped uploading new photos), but I don't list my address or phone number - which all becomes very clear over the next few minutes. I've no doubt at all that there are still hundreds of thousands of people who don't realise how much they're sharing, and have no desire to share anything. It is still all under your control though, so please, give this a go and then head over to your privacy settings :)
