Filtering by Category: Advertising
Coke - 2nd Lives
Coke and Ogilvy & Mather China are behind one of my favourite campaigns this year. To promote the reuse of their plastic bottles, Coke are giving away a set of 16 bottle caps that turn the bottle into a water pistol, a pen, a pencil sharpener, soap dispenser and more. Right now, the caps are being distributed in Vietnam, but will also be available in Thailand and Indonesia. Too bad it's not worldwide.
Via Anders.
McDonald's Icons
I love this new campaign by TBWA Paris for McDonald's. The food and identity are so well known, there's no need for detail or words. Very clever. Actually, it's a bit depressing if you think about it.
Via Robert.