A simple but clever ad that links what we know, to what we don't know. The only copy you need to understand is at the end and says, "Children in Syria are freezing. Send SOS to 2160 (90 NKK [£9]) and donate a warm jacket." From SOS Children's Villages.
I rather like these subtle posters about getting sexual consent. Simple yet effective. By Extreme Group.
I was pretty pleased to see the winner of the Winter Olympics LGBT Creative Challenge (created by The Drum, The Chip Shop Awards and One Minute Briefs), was the one I voted for.
Not only is it similar to typical Visa ads (i.e. rather minimal), its brilliantly simple. There's no in your face rainbows, no sexual suggestion (as with some of the other ads), and no mention of 'gay'. Just four words.
Don't get me wrong though, I'm all for rainbows and gay, but this stands out for it's simplicity rather than feeling the need to shout it from the rooftops. Well done Carolyn Lonsdale.
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