Use in Moderation: The Guardian and Observer Weekend
The latest in the Guardian and BBH London's 'Own the Weekend' campaign. Silly, but very good.

The latest in the Guardian and BBH London's 'Own the Weekend' campaign. Silly, but very good.

Using the same recipe as the wonderful spot for the London Olympics, W+K have created a new ad for the Sochi Olympics, and while it's nice, it doesn't have the same impact as before. Perhaps it's because we've seen it before, or perhaps because, for me, the whole event is overshadowed by Putin and the gay rights situation.

Very silly, and very good.
