Hydro Engineers

I love these old ads for Hydro, a global aluminum company based in Norway. Apparently one was nominated for an award, but that's pretty much all I know. 

Thanks to Andreas.

How To Write

On the same day I discover that a number of things I had written for online use have been rewritten (with bad grammar and nonsensical sentences) I was also reminded of this by a random page I like on Facebook. I forget which one but am thankful for it. 

ExFEARiential Advertising

Brilliant ad to promote Canadian agency, John St.

"You see fear releases adrenalin, which is directly related to memory, so we're literally searing our brand into their minds."

"You've heard about sending people to space? We're going to do that, only we're not going to bring them back."

"Most ads are dramatic. We want them to be traumatic."

Thanks, Mette.