Brilliant ad to promote Canadian agency, John St.
"You see fear releases adrenalin, which is directly related to memory, so we're literally searing our brand into their minds."
"You've heard about sending people to space? We're going to do that, only we're not going to bring them back."
"Most ads are dramatic. We want them to be traumatic."
Thanks, Mette.
Almost as anticipated as Christmas itself (maybe not), it's another lovely spot for John Lewis this Christmas. It's Disney, it's Watership Down, it's best mates, it's Christmas, and it hit me in the feels. It's also Lilly Allen and Keane. By, you guessed it, Adam & Eve/DDB.
Something I particularly like about the John Lewis Christmas ads is that they never use the same tagline when they easily could have. You might argue it'd make for a more memorable brand, but instead they opt for a new one each time, which makes each spot stronger. 2011 was 'For gifts you can't wait to give', 2012 was 'Give a little more love this Christmas' (in my mind, not as strong as 2011 or 2013), and this year we get 'Give someone a Christmas they'll never forget', which is reminiscent of 2011. I wonder when in the year they start work on the next one. Probably around now.
I rather like these ads for Penguin Books by creative Raphael Gancz. I'm a big fan of simplicity, and these are jsut that: first lines and the recognisable orange of Penguin. Lovely stuff.
