Ban the Box - Second Chance

I really like this campaign by Leo Burnett, which uses a YouTube ad to show how ex-offenders are so easily skipped over by employers and recruiters. Everyone - surely that's literally - skips the ads on YouTube, and perhaps the same can be said for ex-cons when they try to seek employment.

Hugh Todd, creative at Leo Burnett says, "With the subject of ex-offenders being such a contentious issue, we wanted to create a thought-provoking idea. Something that would make people re-assess how they feel towards ex-offenders. Using and subverting the ‘skip ad’ button gave us the perfect opportunity to do this."

Check out the ad over at Business in the Community.

UN Women

Simple and clever campaign for UN Women by Ogilvy. Just for the heck of it I've included the results I get (all results really being personal) when Googling the male version.

I think the 'men need to' first result is rather good. 

Felix Baumgartner POV Film

Everyone wanted the POV film of Felix jumping and now Red Bull have released it. While it's not as exciting as watching from a distance (the documentary is very good, even if he comes across as a spoilt, whiny brat), it's certainly something to watch. If the curve of the earth doesn't fascinate you, the spin he flies into (and of course manages to come out of), will grab you. It looks terrifying.