Adidas - Great Britain Take the Stage

Another super Olympic spot, this time from Adidas and Sid Lee. Very different from the National Lottery one, but still as inspiring. 

Callme - Talk Nicely

Callme is a Danish mobile phone company. They used to be mine but they're not anymore (too expensive - shame as they had excellent customer service). Anyway, this is their new ad which I love. It's not really important to understand the Danish as it's clear what's going on (the only bit that might be important is the woman at the end who asks if he'd like to go for lunch). 

McDonald's - Passion Meter

It's 6 minutes, but it's worth it. Not a mention of McDonald's, though the spot is for their Passion Meter (climb inside something and make a lot of noise etc). By DDB Paris.