Advance Copenhagen have made this rather beautiful ad for Toys R Us and their selection of micro scooters (Advance also made Death Star over Copenhagen which was also for Toys R Us). I'm particularly fond of the editing.
I remember when micro scooters first came out. As far as I can remember they seemed to be marketed towards office workers who wanted a slightly more annoying way to get to work. How times change.
Via Chris
In Denmark, where I am, English swear words don't really carry the same weight. People use just about any word, at any time, on any medium. It's a little weird, even now after I've been here about 10 years. I just can't get my head around hearing a DJ say 'fuck' at 10am on national radio.
Over in neighbouring Germany, Unilever have decided to incorporate the dreaded f-word into an ad campaign. I mean, why not? Fuck the Diet is the slogan for a campaign for Du darfst, a range of healthy products. I suppose they're aiming for impact and that is what they've got. However, the Germans don't seem quite as nonchalant about the word and the campaign has drawn a great deal of complaints.
It's on TV, Du darfst's website, Ogilvy's website, their Facebook page (well, here it's F***, because then, well, who knows what it says), and you can even download a badge with 'Fuck the diet' on it. You know, for kids. I wonder how Danes would have reacted? Christ, imagine the Brits!
The story behind this short film for Nike is that YouTube film maker, Casey Neistat, took Nike's budget and blew it. Well, at least he took the (undisclosed) budget to make a film around the idea of #makeitcount, and then travelled around the world until the dosh ran out. The film was then edited into this pretty cool short. However, if you ask me he did make a film around the idea of #makeitcount so everyone's a winner.
Via TNW