QR Codes in Denmark

So the Danes have scanned 1.2 million codes in 2011. They've been popping up everywhere, "in newspapers, on television screens, posters, and wherever creative marketers think to put them." Although it is true that they've been showing up all over the place (I might argue with the use of 'creative marketers' mind you), does quantity mean quality? Or rather, does quantity equal success? 

This calls for a really long post about CTR and impressions and all that stuff, but it's the day before Christmas Eve and my brain is already in holiday mode. Sorry. In a nutshell; QR codes might be everywhere, but they are rarely - and I can't emphasise that enough - used well. 

Happy holidays. 

Oi, TBWA/Vietnam! No!

The Stupidest Ad on TV Right Now

This advert is currently being shown on TV in Denmark. It's a relatively stupid advert for an incredibly stupid product which I presume is only bought by pretty stupid people. Let's go over this together. You touch the dispenser, then wash your hands. You touch the dispenser, then wash your hands. 

Generally speaking this whole hygiene obsession of the general public makes me sick.

McDonalds - Just Wait

Don't know about you but I certainly don't buy this crap by McDonalds. Sure, it's nice to see someone who actually benefits from the fast food behemoth (albeit an owner of a massive industrial food processing plant), but am I really meant to believe that it's all cosy and safe down at the farm? What's with that music? Are we meant to believe he's sitting on a pile of potatoes in Idaho? Could he at least sound sincere? Apparently there will be more so keep those eyes peeled (see what I did there?).

I'd love to see the poultry version of this. As Co.Exist (depressingly) point out, "Where its food comes from is illustrated not by Frank Martinez but by the potato mountain in front of which he is perched. That gives some sense of the industrial scale that McDonald’s is actually working with. It’s not interested in small farmers because those farmers aren’t even on McDonald’s radar. In fact, McDonald’s doesn’t even buy direct from farmers, but from suppliers who contract with farmers. Frank Martinez doesn’t even work for them."