"When is the last time you were engaged with a product you hadn’t yet used? When have you ever spawned a conversation about a brand you had no experience with? When have you joined a community devoted to goods you’ve never tried? The answer is, probably never. That's because the twits have it all backward. And that's why the purpose of advertising remains, as it has always been, to sell someone something."
"I can’t think of any other industry in the world that thinks it can succeed by making a product worse. Audi wouldn’t say ‘we can sell more cars if we actually make them slightly worse’. No restaurant is going to say ‘I’m going to make a slight worse meal’. No clothing manufacturer would say ‘I’m going to make a slightly worse jacket and I’ll sell more’. Our industry is actually making the worse product and believes it will be more successful."
I really like these print ads from Small World, a German English language course provider. As an adult who moved to a non-English speaking country (strictly speaking) and who had to attend language classes, these sum up my feelings about language school entirely.
"Exciting conversations don't come out of your schoolbook."
