I used to beg my Mum for Wall's Sausages when I was young. She always wanted us to eat 'proper' sausages which are, granted, much nicer and far better for you, but there's something about Wall's Sausages. A bit like Wotsits, white bread, and Tower Zinger Burgers.
Anyway. Their new ad. I like it.
Reporters Without Borders is a global organisation that fights censorship and laws that undermine press freedom, defends journalists and media assistants imprisoned or persecuted, gives financial each year to hundreds of journalists or media outlets, and works to improve the safety of journalists.
Their new print campaign by Ogilvy & Mather is based upon the claim that censorship tells the wrong story. The biggest problem of censorship is not the withdrawal of information but the fact that it distorts the truth and hence creates a new story. Among the many posters are these, which I think are the best of the lot.
As they say, "In some countries a journalist can be thrown in prison for years for a single offending word or photo. Jailing or killing a journalist removes a vital witness to events and threatens the right of us all to be informed. Reporters Without Borders has fought for press freedom on a daily basis since it was founded in 1985."
"It's not just the car. It's all the memories and the feelings - it brings all that back."
"Herb Younger thought we were a film crew documenting three generations of an American family. Little did he know, we conspired with his two sons, Jared and Derek, to return his long-lost Impala. The rest, as you'll see, is history. A 1965 Chevy Impala SS is more than a car to the Younger family, it's what binds them together. To pay for his sons' education, Herb Younger was forced to sell his beloved '65 Impala. Two decades later, they found a way to pay him back."
It's honest, it's true, and it's simple. I really like this idea.
Via Adverblog