Thicker Than Blood
I love this concept. Palestinians and Israelis who have lost family members come together to donate their blood as a 'symbolic act of healing.'

I love this concept. Palestinians and Israelis who have lost family members come together to donate their blood as a 'symbolic act of healing.'

There's a new Anthon Berg ad out that makes me smile every time I see it. Although some might say it's somewhat sexist (shops! Sale! Chocolate! Shoes!), I think it gets away with this. It's simple, funny, sweet and kind.
The Old Spice ads are great. They're original, funny and made everyone on the internet get very excited. I believe they even impacted the bottom line, which is quite a feat all things considered. Anyway. This morning I saw the new ad from Johnnie Walker, which immediately seemed more than a tad familar.
Just me?
Old Spice (Wieden + Kennedy) were on to a good thing, and Johnnie Walker knew it. There's no shame in borrowing an idea and making it your own (after all, everything's a remix, right?), but borrowing a global viral phenomenon, slapping a different brand on it, and throwing in your own catchy line (leverage, portfolio, fiduciary) just to make it completely different, well, I can't say it's the best idea. Then again. I could easily be wrong.