Coke - 2nd Lives

Coke and Ogilvy & Mather China are behind one of my favourite campaigns this year. To promote the reuse of their plastic bottles, Coke are giving away a set of 16 bottle caps that turn the bottle into a water pistol, a pen, a pencil sharpener, soap dispenser and more. Right now, the caps are being distributed in Vietnam, but will also be available in Thailand and Indonesia. Too bad it's not worldwide. 

Via Anders. 

The Real Bears

A cheeky spin on Coca-Cola's polar bears, and a much needed (unfortunately) lesson in how bad sugary drinks are for you. See more at The Real Bears, and read about the work, by Alex Bogusky, here.

Light at One Trillion Frames a Second

Those clever folk at MIT have developed a camera that can record up to one trillion frames a second. Crazy days.