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Leo Burnett's rather clever YouTube campaign from last year is followed up this year by an equally nice (better, in many ways) print campaign. The box, in case you're wondering, is the box you must tick on job applications to say whether you've served time or not. It's extremely hard for ex-offernders to find work after a stint inside, no matter what they went in for, what education they have, and what courses they completed while inside.
Via Creative Review.